Entrepreneurs will look for ways to expand their business, and shipping internationally is one of the ways they can do to achieve it. However, some are doubtful if they can pull this off.
While shipping package internationally can be pretty challenging as it requires a different approach, this should not be the reason to be intimidated. You should look forward to international shipping if you think your product is already doing well domestically. It would help if you were not scared about this new venture because plenty of benefits await you.
Leaf through this article to learn more about the benefits you can take advantage of while expanding your business internationally. Have fun reading!
International shipping may be intimidating to small business owners because of having a wider audience. It requires more attention, budget, and resources. However, following the correct process and choosing the most suitable international shipping experts, shipping an international package is not as challenging as you think.
Considering different factors to ensure everything goes well in every international shipment should be at the top of every entrepreneur's shipping to-do list. The shipping rates depend on the dimensional weight, distance to the destination country, shipping service, and delivery time. Thus, prior research about the shipping companies you want to partner with is necessary.
Before shipping, the chosen shipping company should provide practical and attainable goals to help fulfill your customer's orders. Apart from the license and proof of their capabilities, they must give realistic transit periods, affordable shipping rates, and efficient shipping transactions. Whether you choose a priority mail international or standard shipping option, they must reach the qualification.
Of course, you have to select the cheapest way to ship a package internationally, but it does not mean that you should not look into the quality of shipping service.
Having a new market is the more obvious advantage of international shipping. While it is also evident that you need to be meticulous when choosing your target audience, a different market presents hundreds of opportunities. The global population is at 7 billion already. Therefore, more potential customers await your products.
As you expand your business, you will identify the two aspects of the new market: demographics and geographic location. Although there are different ways to categorize your expansion efforts, you must focus on these two primary factors: the same target group but a new geographic location.
On the other hand, anticipate that you are as foreign to them as they are to you. When sending packages, it is best to include business cards or greeting cards introducing your brand and products.
Expanding the brand is already evidence of business growth. Some of the key performance indicators (KPIs) you can use to measure are the conversion rate and customer retention percentage.
Conversation Rate. Any business should prioritize conversion because it directly correlates to earnings growth, entailing customers straight to the checkout page or leading them farther from the funnel toward a purchase and loyalty. Either way, it will still result in a profit for your business.
Customer Loyalty and Retention. Customer retention encourages existing customers to buy your products and continuously support your business, which means that apart from purchasing, they also share your business through word of mouth. It also facilitates the development of excellent relationships with consumers. You are more than just another store; they have trusted you to give them something of worth in return.
Being able to send a parcel outside Canada is something to brag about. Since not all small businesses are capable of overseas shipping, you are skilled enough to keep up with the demands of foreign customers.
Every market needs a different approach because of varying factors. However, you also various actions and make an effort to play up against your competitors. There will be brands that offer the same goods or alternative ones, so you need to respond in return. If you do not answer, you risk losing market share, lagging, and being forced out of the market. If you know your competitors and what your customers want, you can succeed in a subsequent conversation.
Revenue is the key indicator that your business is thriving. It is possible to have a higher revenue for the international shipment because there are more potential customers.
If your brand offers a unique product using advanced technology, these advantages should translate into significant worldwide economic success. You can expect to achieve higher sales in the international market than in the domestic. Additionally, if the offered products are considered premium, their prices are much higher. Thus, resulting in to increase in revenue.
Since international shipping rates are more expensive than domestic shipping rates, earning more profit is something you need to thrive for.
With the help of social media, creating a community with your target audience can be attainable. It also has its perks, increasing brand success.
It allows the overseas audience to know more about your brand, its goals, and the impact it wants to convey. Since potential customers get limited information about your business, building a community will make them understand your brand more.
Some international shipping experts, like Stallion Express, can advise you on how to start building a community with your market.
You cannot offer a product to a new target audience without knowing their background. Instead of feeling burdened by this new task, look at it as an opportunity to learn a new culture.
For small businesses, learning a new culture means an avenue to boost innovation and new ideas in the company. As mentioned, it will also provide a competitive edge against other brands. If you are working with a team, learning a new culture allows you to fix your workforce as necessary, improve their problem-solving abilities, and increase their productivity and output.
On the other hand, understanding a new culture improves agility, flexibility, and your company's market responsiveness. Thus, you can offer products that can benefit them. You have a foreign audience, both literally and figuratively. Since the customer lives in a different destination country, their means and way can be opposite or similar.
If you are looking for international shipping specialists, you do not have to look far because Stallion is a few clicks away.
Stallion Express will complete all proper paperwork, so you do not have to go to the post office or contact customs to process the customs clearance and clear the international shipping. Moreover, through their partnership with reputable shipping companies, APC and PostNL, you will lower the shipping cost.Contact their customer support on how to ship package internationally and expand your business!
Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.
Read all posts written by Diana Zheng
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