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How to Choose the Best Shipping Company For Business Venture

Diana Zheng
February 10, 2024

Undeniably, it's hard to choose an international shipping company to choose from. However, not everyone can meet your shipping expectations and needs. It would help to lay out your expectations and what is necessary for your business as you expand it globally.

Furthermore, since there are numerous uncertainties when shipping overseas, you should look into aspects to ensure you can get the best out of this venture. Nonetheless, the challenges of finding the perfect international shipping company for you are reasonable.

If you want to know how to choose the most suitable international shipping company for your business venture, this blog article might help you. Check it out now!

Know Your Product

Whether you ship your products to the United Kingdom or South America, the first step before deciding which country you will offer your products is to thoroughly understand your products, the materials, value, and everything else. A deep understanding of the products you sell enables you to use a variety of approaches to present the brand to the customers.

As you utilize numerous methods and techniques in marketing your products, you also improve your communication skills, which is vital in earning more sales. Note that some customers do not continue with the purchase or leave their online shopping carts abandoned because of the lack of assurance they get from the seller.

However, you can reverse this effect once you can satisfactorily assist the customers with their inquiries. Once you can explain your products well to customers, you can establish authority, allowing you to gain their trust and enthusiasm.

On the other hand, since you are catering to international customers, do not forget to market the international shipping service you will use to encourage more customers to choose your brand over competitors.

Identify Your Customers

There is a vast difference between an international shipment and a domestic one, so you cannot expect to make the same approach you use. Identifying your customer is vital and valuable as it boosts your business's success on multiple levels. These people are the ones who buy, patronize and recommend your products to other potential customers.

Market research is one method you can use to learn more about your audience. Investing in a good market research campaign will enable you to know your customers and everyone who can take advantage of your brand.

Before conducting the market research, you must list the characteristics of your ideal customer, such as age, gender, marital status, ethnicity, destination country, and income, among others.

Good market research should be able to answer the following questions:

*Are your customers willing to try and purchase your products?

*Can you solve your customer's problem with your product?

*How much will your customers be willing to pay for your products?

*What advantages does my brand have over my competitors?

Remember that knowing your customers is necessary for your business's growth and success. Many entrepreneurs overlook this factor, causing them in the long run.

Understand Your Competition

Continuous learning is necessary to adapt to needed adjustments to expand your business. You can go beyond the limit of your abilities by understanding yourself and your surroundings more. However, the best way to test your capacity as an entrepreneur is to learn more about your competitors.

Discovering more about your business's competitors will extend your knowledge about your target audience and the whole industry, allowing you to fine-tune your strategy. Being familiar with your competitors enables you to connect with your target audience, differentiate your brand from competitors, strengthen operations, and manage market difficulties.

You may have noticed that many businesses sell the same kinds of products. However, what's interesting is how these businesses offer the products in different combinations and circumstances. Note that as you expand your business for overseas shipping, the number of your competitors will also increase.

These competitors will now include local and foreign sellers, targeting the same audience. The more you understand the position of your competitors, the better strategy you can make to stand out and be more unique than other brands.

Delivery Speed

The quickness of the transit times will also affect your brand exposure, so ensure that you have studied the geographical location of the destination country before proceeding with the shipment. Furthermore, unlike domestic shipping, you must go through a series of different processes, slowing down the delivery time.

Do not forget to consider the country's typical weather conditions because they can also influence the impact of how fast the transit times will be. On the other hand, apart from studying the location and weather conditions, you must also learn about the top international logistics company you can contact to partner with for your international shipment.

Delivery Efficiency

While quickness is necessary to ensure that the packages arrive without delay, the transport should be efficient from when the courier receives the parcel until the customer receives the items.

You have to choose an international shipping service that can provide you with a smooth process and a managing platform to monitor and avoid missing some orders. The last thing you want is to be stressed with lengthy and confusing shipping to destinations across the ocean. Additionally, it will be ideal if you can find a courier that can deliver door-to-door. It is perfect for buyers with hectic schedules who do not have enough time to pick up their parcels.

Shipping and Delivery Cost

Understandably, international shipping is more expensive than domestic shipping because of the distance from sender to receiver. Shipping rates can also be one of the factors that overseas consumers do not want to purchase internationally because of the expensive shipping costs.

They instead purchase locally to prevent spending too much on shipping charges, regardless of the quality and product price. So, the solution you can provide as the seller is to find the best international shipping company that offers low-cost shipping rates yet faster delivery times.

You can also offer free shipping discounts and other similar promos with cheap shipping fees. This step can attract customers, especially your international target audience. Remember that shipping rates can vary depending on the shipping services, package weight, and how far the receiver is from the sender.

Customer Service

Providing customer support is standard procedure in business. Excellent customer service leads to increased brand loyalty, so using this aspect when considering a shipping partner.

Undeniably, some customers require assistance, especially with overseas shipping. The best shipping companies for international shipping can provide reliable and friendly customer support, which you need to take advantage of.

Shipping Partner

If you haven't thought of a shipping partner yet, why not consider Stallion? It is the leading shipping company in Canada, helping Canadian sellers expand their business locally, to the United States, and internationally!

Stallion's effective shipping and delivery, regardless of the distance, makes it a better option for international shipping. Apart from the primary services, Stallion also offers streamlining tool that allows customers to integrate their eCommerce stores into one location for more efficient management.

Another factor that makes Stallion more attractive than other best international shipping companies is its additional services, such as Stallion Protection, Returns, Amazon FBA, and shipping supplies. It proves Stallion can provide low-cost shipping fees, quick delivery service, and other shipping necessities.

However, you can also use Stallion once you create an account with them. Once done, choose postage, print shipping labels, and pay for shipment. You can drop off the parcel at any Stallion branch in Ontario. After this process, Stallion will take care of the rest, from the customs clearance to the delivery of the package to the chosen partner courier.

The partner courier will handle the shipments to the local postal authorities to reach the receiver's end. That's how easy it is! Note that Stallion does not ship any prohibited or restricted item, so ensure that you check the list before paying.

You may contact the customer support hotline at +1 877-863-7447 or email at if you wish to know more about Stallion's exceptional services.

Get started today! Ship faster, smarter, cheaper with Stallion.

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