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What Are The Factors in Choosing the Right Target to Make International Shipping Prices Worth It?

Diana Zheng
March 17, 2023

Due to the expensive shipping cost and tedious process, numerous businesses usually do not consider international shipping. Additionally, attracting the right target market is more challenging because of various elements, such as culture, geographical location, and local preferences.

However, Stallion Express can help you know the factors in choosing the most suitable global audience for your business. Plus, you can learn some of the best practices to make the best out of international shipping prices. So, leaf through this blog post and enjoy reading it!

The Factors in Choosing the Right Target Market

Factors in Choosing The Right Target Market

Like other parts of your business, the target audience plays a vital role in your success. Of course, with them, your business will stay afloat. However, not all customers will see the value of your business. So, finding people who can appreciate your products and services is crucial.


Learning and understanding your customers' personalities (psychographic profiles) enables you to appeal to them specifically. You can plan a more effective marketing strategy, produce better content imageries, and construct better sentences and slogans to make it easier for your customers to picture themselves using your brand.


Analyzing the hobbies and interests of your target audience allows you to comprehend user intent, get a better perspective on the buying process, identify new audiences, and plan strategies to attract more audiences.


As you analyze the lifestyle information of your target audience, you can develop content and campaign strategies that connect with them. By doing so, you can interact with them more effectively, foster relationships, and get more conversions and sales.


It is essential to know the demographics of your target audience because it can help you identify the people to whom your brand appeals most based on their age, location, gender, employment status, and income. With the correct information, you can increase your marketing expenditure for your most enthusiastic customers and reduce them for your least interested ones.

Geographical Location

As you expand your business internationally, considering the geographic location of your target audience is critical in determining market positioning and product sales. Since people in various areas are likely to exhibit multiple characteristics and have different needs and preferences, the information you gather can help you put together a marketing strategy suiting your audience.

Stallion Express Offers Different International Postage Option

Don't Forget to Check Stallion Out

If you need a shipping partner that guarantees a more straightforward yet cheap and effective shipping process, you don't need to look far because you can find it with a few clicks.

Stallion Express offers the cheapest international shipping price in the market, allowing shippers to send their products anywhere in the world.

How Much Are The International Shipping Prices When Shipping With Stallion Express?

The average price for international shipping when sending via the national carrier starts at CAD 41.73 for goods weighing 4oz (113 g) with the destination country to London, England. That's way too expensive for a small business to earn some profits. To increase revenues, you must get the cheapest international shipping rates, none other than Stallion Express.

Stallion enables you to ship to around 200 countries worldwide with the shipping rates they offer. You can use this shipping calculator to compute the shipping costs.

What Are Your Postage Options?

Stallion Express only partners with the country's best and most reputable shipping carriers. APC Postal Logistics and PostNL are the couriers who handle each parcel you send with Stallion.

APC is the top consolidator and distributor of international mail and packages, offering online retailers a full selection of shipping and mailing solutions. Their most popular service level is the priority international.

Meanwhile, PostNL* is the leading courier of postal and package services in the Netherlands. They collaborate with other carriers and shipping providers to ensure customers have the most extensive and dependable network for delivery in the Netherlands and globally.

*PostNL is only available in the Ontario Region and not in British Columbia and Quebec regions.

What Are The Benefits That Come With It?

Aside from the cheap shipping rate, you are also entitled to a faster delivery time. As you may already know, delivery time is one essential factor in business. With swift and effective transit, it comes with a quicker return on investment. If we compare the transit time between the national carrier and Stallion is six (6) to ten (10) days and four (4) to twelve (12)* days, respectively.

Moreover, package tracking is available. So, you can check the delivery status of the parcels to ensure the goods are safe and know if delays are about to happen in the international shipment.

*The transit time varies depending on the location, as one destination country may have regulations on imports due to COVID-19.

Key Takeaway

Most opportunities are not given; they are made. Thus, have the power to create your advantages and scale your business up!

Note: Stallion Express also partners with other well-established to provide additional shipping services, such as domestic shipping (Canada Post, United Parcel Service, and Stallion Economy) and shipping to the United States (United States Postal Service, UPS, and FedEx USA).

If this article attracted your interest, you could check other similar blog posts on Stallion's website! You could find topics that can help develop your business, save on shipping costs, and enhance your overall brand.

On the other hand, if you'd like to get in touch with us, feel free to reach +1 877-863-7447, and our reliable customer service will gladly help you.

Get started today! Ship faster, smarter, cheaper with Stallion.

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