If you are an online store owner shipping Canada to US, stop scrolling because this article is specially written for you.
While data shows that only 18% of Canada's overall population are online sellers, it is best to remember that you are not just competing against other Canadian sellers. You are also against well-established US retailers, making the competition more challenging. So, you must adopt new techniques to ensure that you will stay ahead of the game.
But how are you supposed to do that? One of the elements you should look at is how you market your products and brand. This blog post will discuss how efficient advertising helps online sellers shipping from Canada to the United States boosts online sales, expand reach, and grow their business. Read now!
About 263 million Americans (80% of the US population) are online shoppers, making it less surprising that thousands of Canadian sellers ship to the US. These numbers are enough to prove that you have many opportunities to expand your business across the border. However, you should not rely on these numbers alone to establish your brand and make it big.
We are here to present you with some advertising strategies you can get inspiration from to compete with other retailers.
While millions of Americans shop online, it does not mean that everyone will buy from you. Unfortunately, not all buyers see your brand as essential. Thus, focusing on your target audience increases your chance of getting sales.
Why?
Since you can focus your marketing efforts and budget on specific demographics (who are most likely to become customers), you won't waste time and money attracting people who won't see the value of your brand. Identifying your target audience may generate company leads quickly and affordably.
What do you intend to achieve in your advertisements? Do you want to generate more sales, broaden your reach, or attract your target audience? Regardless of your reason, take note that establishing goals helps you formulate a marketing campaign that will lead you closer to what you are aiming for.
Use Key Performance Indicators (KPIs) or follow the SMART Goals technique to measure your progress.
If you are new in the eCommerce industry, developing the most suitable advertising campaign for your business model might take a lot of work. So, consider working with experts in the field of marketing and hire marketing freelancers to help cut costs. They can help you develop strong link-building strategies to strengthen your business presence, achieve your goals, and enhance your management capabilities.
On the other hand, getting a reputable shipping service can also become an excellent marketing strategy. Thus, only choose the shipping experts with credible backgrounds when shipping Canada to USA.
Expanding marketing reach is crucial as it lets sellers spend their resources wisely and make sensible marketing decisions. It can also reduce risks and unnecessary spending on advertising.
Social media is everywhere! It makes sense if you invest in digital marketing more than traditional ones. Since many people are into their phones, scrolling through their Facebook, Instagram, and other social media sites, consider this an excellent opportunity to create more social media ads.
Search Engine Optimization (SEO) affects brands and businesses by improving your ranking your position in relevant search results. With a high rating, the brand can take advantage of SEO to drive quality traffic to your site, increasing leads, sales, and revenue for the company.
You don't have to look far to find a trustworthy cross border shipping partner because Stallion Express is just a few clicks away. As Canada's leading shipping provider, they helped thousands of Canadian online sellers compete with US retailers with their cheapest shipping rates and fastest delivery options.
Cross border shipping with Stallion Express has nothing but simple and easy. The first step you have to do is to create a Stallion Express account. No need to worry because registration is absolutely free! Once logged in, create the cross border shipment. Remember to choose the suitable postage option. Next, pay for the total shipping cost by uploading credits. Again, you don't have to worry because every payment is securely made within the dashboard.
After paying, you can print the shipping label and attach it to the parcel. Once the package is ready, you can either drop it off at the nearest Stallion branch or book a pickup service*.
*Stallion offers complimentary pickup for a specific delivery volume and within a particular route. If you don't reach the minimum number of deliveries, you can still schedule a pickup with United Parcel Service (UPS) for a minimal fee.
Once Stallion receives the package, they will process them and process customs clearance*. Another good reason to ship with them is how you can escape paying customs duty when shipping goods to the US. As long as the package does not exceed CAD 800, you're free from additional shipping charges.
*Stallion Express strictly follows the Canada Border Services Agency, so make sure to get in touch with Canadian customs or Stallion Express before shipping to avoid delays, sanctions, or any problems during transit.
Stallion Express also accepts domestic (Canada Post and UPS) and international shipping (APC and PostNL) so that you experience the best shipping Canada to US.
Sign up now to see our amazing rates!
Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.
Read all posts written by Diana Zheng
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