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Increase the Brand Value By Choosing the Best Shipping for Small Business

Diana Zheng
  •  
  •  
October 24, 2022

Getting the best shipping for small business can increase your brand value. While many sellers consider shipping as just another factor in eCommerce, many do not realize that it is the primary component that keeps the business together. Think of it this way: if the shipping industry does exist, you have to exert time and effort to bring the goods to the customers personally.

Not only that, but you are also wasting money because you could have allotted your valuable time to do something more productive. Instead of focusing on an innovative marketing strategy, you are stuck going back and forth in delivering the items. 

On the other hand, finding the most suitable shipping company can be challenging, as thousands of options are available. As an eCommerce business owner, you may want to check this article to know the qualifications you should set as your standards and how these abilities affect your brand value.

Enjoy reading!

Service and Speed

One of the things many customers consider when buying items online is how fast the shipment is. Therefore, having a quick but realistic delivery timeline will increase customers' possibility of buying from you. Consequently, you must also find a carrier to help you achieve this.

On the other hand, you must also consider the extent of the shipping company's services. Since you have plenty of options, what can these companies provide you to keep ahead of the game? Do they have a tracking tool, shipping calendar, or shipping software you can utilize to make the shipping process more efficient?

These aspects you must look into before deciding the business shipping solutions.

a shipping service that can delivery far distance and destination

Distance and Destination

With the help of technology, cross-border and international shipping is now possible for small businesses. Many customers purchase items from other places, while some buy from overseas because of product quality or personal preference. However, shipping one to two products can already be expensive. Thus, customers look for a cheaper way to get the package.

Your brand value will likely increase if you provide the cheapest shipping rates to your customers since it is an excellent they can take advantage of. Furthermore, obtaining competitive shipping rates from the shipping carrier will help you offer free shipping and other discounts, which can attract more customers.

The efficiency of online business shipping solutions is by choosing a trusted courier.

Package Protection

Speaking of distance, while shipping issues do not often happen, offering package protection ensures your customers can get their money's worth regardless of the situation. Shipment protection also implies that you care for your customers, especially from distant places, and you want them to receive their orders in pristine condition.

However, this feature can be an additional shipping cost to your shipment. So, finding a partner offering cheap yet secure package protection is better.

Thus, shipping solutions for small businesses in Canada should keep up with the demands and needs of the customers.

Returns

Even though we do not want to receive any Returns, things like this still happen, and you have to create some regulations to adapt them. There are different factors to consider before implementing the Return policy.

You have to think about the time, money, effort, scope, and exchange ways to ensure you don't lose all the profits while still accommodating your customer's demands.

Nonetheless, this policy will help you attract more customers and increase brand value. For one, most customers would want to know the return policy before purchasing, so it is crucial to elaborate on them comprehensively. You have to create one that won't restrict their return power, as it can increase customer retention and loyalty.

Shipping Options

As a small business owner, you must understand the value of providing options to your customers. Giving options enables them to choose what suits their tastes and budget. However, choices should not only be limited to products and services but shipping as well.

Allow your customers to choose the option they think would be the best shipping method for their parcels. Whether they want standard shipping or priority mail express, it is better to have the best-fitting shipping service ready. On the other hand, you can also suggest other delivery options that will match their shipping needs.

This process will affect your brand value, as customers will see your company as flexible and accommodating, which are good traits in business.

rovide optimum customer service

Customer Service

As small business shipping within Canada, the United States, or internationally, they should understand the value of customer service. Customer support is the backbone and frontline of the business, which can make or break a business. The way you support customers can establish your reputation. A good reputation promotes growth and can go a long way.

Yet, excellent customer support should not only be on your part. The chosen shipping carrier must be at par with your customer support skills to maintain consistency. It draws clients, partners, investors, and staff members. Excellent customer service is a great start when trying to boost your reputation.

Deal with Stallion Express

Stallion Express is a Canada-based shipping partner that helps small business grow their brand across Canada, compete with US sellers, and send packages for international shipping at a very competitive price and speedy delivery service.

They are partnered with Canada Post, CanPar, United States Postal Service, United Parcel Service, and FedEx US in providing high-quality shipping service. On the other hand, Stallion Economy, Stallion's in-house multi-carrier shipping option to help you cut shipping expenses for far-distance receivers.

Stallion also provides shipping software that helps sellers like you integrate their online shops to make it easier to manage orders. Using this platform, you can also choose the shipping option, pay the shipping expenses, print the shipping label, and track the package's location.

Key Takeaway

A significant brand value fosters trust and customer loyalty. To be recognized in your industry and maintain a solid reputation is crucial since credibility is the most effective marketing strategy for any organization. Customers want to be able to rely on a brand with both their time and money.

As always, you may reach Stallion's customers at +1877-863-7447 for inquiries and assistance you may need.

Get started today! Ship faster, smarter, cheaper with Stallion.

Get Started Today.  Sign Up for Free!
Written by Diana Zheng

Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.

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Hear what online sellers in Canada are saying

"Stallion Express is a game changer for small business owners like myself. My online store wouldn't be where it's at today without the Stallion Express team."
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"Stallion Express has been fulfilling my shipments with excellence for the longest time. With their quick actions and unparalleled customer service, they are the best shipping company."
Lena Hulsey
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