Christmas is one of the busiest seasons for many shoppers as they buy presents, decorations, and other items needed for the much-awaited occasion. However, the shopping spree does not end on December 25 for countries like Great Britain, Australia, New Zealand, and Canada. They celebrate Boxing Day, a fantastic day to shop and sell products. What is Boxing Day, how can it help your business, and what shipping company should you choose when sending customer orders? Check this blog post to find out the answers.
What is Boxing Day?
Boxing Day is a memorable holiday celebrated after Christmas Day. Boxing Day is one of the most popular occasions to shop for your favorite items.
Although the celebration originated in the United Kingdom, its popularity in Canada is undeniable. It is a public holiday in eight out of ten provinces. And while not all Boxing Day traditions were carried over to Canada, like fox hunting or dancing on the streets with live music, many sports activities, like Hockey, are still present and anticipated.
It almost became the counterpart of Black Friday and Cyber Monday in Canada. Thus, many Canadian shoppers and sellers await this well-celebrated occasion. About 34% of Canadians are expected to shop around this time, which is only 9% less than when Canadians shopped for Black Friday.
How Can It Help Increase Sales?
Boxing Day helps increase sales because many Canadians do post-Christmas shopping. Furthermore, since it is considered a bank holiday, people have a lot of time to visit stores to purchase items, even before the store hours begin. All eCommerce sellers should look at this event as an opportunity to grab. Why? It is more convenient to get the things you need without leaving the place you are more comfortable with, especially after exhausting your energy on Christmas eve and Christmas day. Thus, online shopping is the best option to offer.
You eliminate the burden of going to the store and lining up in the long queue. Instead, they can relax at home or prepare for the next big event, the New Year!
What Strategies Should You Consider Doing For This Event?
Of course, you cannot just be excited about Boxing Day without store preparations. Since it is also a big day for your online shop, you have adjusted your marketing strategy to ensure you get the traffic you want and meet your planned sales goals.
Here are some of the tips you can practice to take advantage of Boxing Day:
Shopping Ads Campaigns
The quality of your leads can be improved by using shopping ads, which offer pertinent product details. Since every customer tries to create educated buying decisions, shopping advertisements can be excellent traffic sources. These web visitors have a strong desire to buy from your website.
Utilize the Power of Social Media
Social media is more than just showing what you did for the day, ate during lunch, or went on vacation. You can use it to entice customers, get their feedback, and foster loyalty. Furthermore, social media marketing can help you lessen marketing expenses by utilizing it when conducting market research. By creating consumer networks and advertising, expect an increase in revenue.
Take Advantage of Keywords and Hashtags
Although they differ from one another, hashtags and keywords have some commonalities. They are practical tools for promoting organic traffic sources and putting your brand visible to your target audience on their respective platforms.
Provide Irresistible Offers
One of the most significant offers you can provide customers is discounts. Who wouldn't enjoy such a privilege? A small business like yours will have many competitors, so you need leverage to stand above them. You can offer vouchers, coupons, cashback, and shipping discounts to entice more customers to choose you over other brands.
Cashback is an excellent option to ensure profit while extending the promotions. Since you will only provide a percentage per total value sold of every transaction for every customer, the amount would not be as considerable. For example, each shopper will get 2% of the total cost when purchasing something from your store. So for every CAD 10, they will only get CAD 0.20.
On the other hand, vouchers and coupons can be a little more costly than the alternatives because you have to allot a significant amount so that customers can enjoy the vouchers. However, you can still offer them when celebrating business milestones, such as anniversaries and other local and national holidays.
Meanwhile, free shipping and other shipping discounts can be possible by partnering with the best shipping company in Canada. The top three aspects you should consider before choosing are safety, cost, and time. How safely can they transport each package? How much will the shipment incur? How fast can they ship the parcel to the receiver? The answers to these questions are enough to identify your shipping partner.
Partner With A Reliable Shipping Partner
If you want to choose the most outstanding shipping services in Canada, look no further because Stallion Express is just a few clicks away. As one of the leading shipping companies in Canada, they offer the most competitive rates you could find in the market.
Stallion provides the reliability you need from a shipping partner, as you can do numerous tasks without switching from one platform to another. By simply creating a Stallion account, you will have access to your dashboard and experience enhanced functionality—no need to worry because registration is free.
You can create a shipment, integrate your eCommerce shop, choose convenient shipping services, calculate the shipping cost, inventory management, and track the package's location. Plus, you can guarantee the security you need when adding credits to your account. Everything is done within your dashboard and is appropriately documented, so you do not have to worry.
In addition to Stallion's reliability, they collaborate with different courier services in Canada to ensure an adept supply chain and that all Boxing Day purchases arrive on time.
If you wish to expand the business to the United States or overseas, Stallion also enables you to compete with other U.S and international sellers.
The correct supply chain logistics, products that encourage sustainability, and competitive rates can help you excel on Boxing Day!Check Stallion's website for the latest news and information, or call customer service at +187-863-7447 for any inquiries and assistance you need.