The United States of America and Canada do not only have the world's longest international border. Both these two nations share a long history of commerce and trading, allowing businesses to grow and prosper. For over centuries, many Canadian sellers have shipped their products across the border, hoping to find success in their business venture.
If you are one of the aspiring Canadian sellers looking for favorable outcomes in cross border shipping, you may find this article noteworthy. It will discuss how you can upgrade your business by shipping from Canada to US and compete with other US sellers. Scroll now!
Once success starts to kick in, an overwhelming feeling can get the best of us. Goals are set to prevent this from happening and to remind us of what we want to achieve. Setting goals may be challenging initially, but it is easier and more efficient once you mobilize your mind on the path you want to go.
What do you want to achieve? What do you want your target audience to know? These are the questions you can start with to establish your business goals. Subsequently, you can determine which are the short-term and long-term goals. Remember, the goals should be specific, measurable, achievable, realistic, timely, or SMART.
In this case, you aim to extend your brand across the border. So, it would help if you revolved your short-term and long-term goals around shipping to the United States like you have to ship five orders weekly or increase cross border shipping to 10% in the next two months.
There are many business practices laid out there waiting for you to try. However, not all methods apply to what you want to achieve. Some will even lead you one step backward from your goal.
Build Your Dream Team. Hiring the most suitable people for the job will help you get closer to your goal. You should not just hire people based on their skills but their attitude towards new tasks and opportunities. Additionally, working with people with the same value as yours is more reassuring and fruitful.
Identify Your Competitors. Remember, apart from the entrepreneurs in the country, you are also competing with other US sellers. Recognizing your competitors will help you figure out your approach in your target market. Furthermore, you can identify the advantages and unique traits you can use in promoting your brand.
Product Packaging. While many people do not mind the packaging before, it might surprise you that many people enjoy packaging videos nowadays. If you frequently use social media apps like Tiktok and Facebook, you will see that brands put a lot of effort into making the package more presentable and unique. Plus, you can protect the goods during the shipment with proper packaging.
While it is evident that you should learn new techniques, many still overlook the importance of upskilling. Why should customers choose you over the local brand? Do you offer cheap shipping? How long is the delivery from Canada to the US destination? Highlight all the features that will make your business stand out, like the shipping service and cheap shipping from Canada to US cost.
In this digital age, using social media tools will make target marketing possible. It will save you more money yet provide better results. Target marketing allows you to reach more specific people than the entire audience at a minimal cost.
Again, the US already has many sellers, so what can you offer your audience? Providing customers discounts, free shipping, or superb shipping option like priority mail will make your customers consider your business.
While you can offer discounts on special occasions, it is also strategic to provide discounts on regular days. For example, customers will receive special discounts when they purchase items and reach a certain amount. You can also offer a special deal, like a loyalty gift card, if they buy several times.
Engaging with your customers will make them feel more connected to your brand. You can create a community forum, do live online discussions, or ask questions.
If you can hire a team to provide customer service, then go for it. It is beneficial to have people focus on delivering customer support so you can focus on other essential matters. If not, you can maximize bots to ensure that customers can get the answers to some frequently asked questions, like how much is shipping from Canada to US?
You should not overlook customer reviews and feedback because they can help you improve your products and services. Furthermore, you can get creative ideas from the input, which can help you develop your brand. It also promotes a healthy connection between the sellers and customers.
You should consider the shipping company you will partner with when you ship from Canada to US. Each courier offers a different shipping service and varying delivery times. So, it is better to check each shipping option to ensure you can spend the cheapest shipping cost. Since you are farther than the local sellers, you must ensure that you can compete with the shipping cost.
Stallion enables you to compete with US sellers as they offer the cheapest shipping option in the industry. Furthermore, it lifts the hassle of complying with the customs clearance as they will process it on your behalf. Partnering with Stallion also means access to the most suitable carrier for your business.
With Stallion, you can trust that each parcel will receive to its destination timely and safely. Integrate your eCommerce platform into our shipping tool, print the shipping label, and drop the parcel at the nearest Stallion branch.
Contact our customer support at +1 877-863-7447 for more information about our services.
Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.
Read all posts written by Diana Zheng
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