While there is still plenty of room for an online seller in Canada because of its broad geographical location, thinking of other means of expanding your business is something you should consider. If you want to broaden your entrepreneurial venture, cross-border shipment is a great idea to start. However, competing with US online sellers is challenging because of their advantages, especially in location.
It is expensive to ship across the border, and the delivery time can also take longer than people from the area. The United States Postal Service (USPS) can benefit your business. So, how can you double your profits with Express Shipping USPS? Read this article to know.
Conduct Market Research
It is necessary to conduct market research for you to identify your strengths and weaknesses. You can study the tight competition and decisively learn the adjustments to establish your brand. Aside from learning about your niche, you will also understand your customers' needs and assess which opportunities to take and which ones are to let go of. After all, not all options will lead you closer to your goal.
On the other hand, market research will also help you decide which shipping option to offer. Since you are already competing with thousands of US sellers, you must choose the most suitable shipping service available. Furthermore, it can provide insights into how much express shipping USPS is and what steps you can take to avoid issues along the process if you decide to opt for this shipping service.
Focus On Your Market
Connecting to the target audience is more complicated if you try relating to more than one. While you can create powerful marketing campaigns for all your target audiences, these campaigns will be strenuous to sustain. You will find yourself drained thinking about how to keep up with the demands of all different people. Finding the appropriate suppliers for your business will also be less troublesome. Looking for one supplier that will match your product needs is exhausting, let alone getting more than one.
Reach To Your Repeat Customers
It was already established that you compete with thousands of online sellers in Canada and the United States. Having a US buyer purchasing your products is already an accomplishment. Please do not lose this opportunity, as it can be the way to build a strong presence in the US market.
There are many ways to reach out to customers after purchasing from your store. However, if not done right, you can also chase them away. You can offer different deals to attract them to buy from your store again. These deals can include covering USPS express shipping costs. You can also provide free shipping for top shipping services, like overnight shipping, priority mail, and priority mail express.
Remember that balance is the key to keeping them.
Optimize Your eCommerce Website for More User-Friendly Experience
If you have a website for your eCommerce store, you should optimize it because even though we are already in the age of technology, we cannot assume that all people are tech-savvies. Don't forget to put multiple payment options and shipping services to promote inclusion and convenience to your customers. Also, it is best to keep your website as simple as possible to avoid confusion among your customers. You don't want customers to leave their carts abandoned just because they don't understand how your website works.
Check Your Prices and Add More Product Value
Setting up prices sounds simple, but it is the most crucial part of your business. There are many factors to consider, including target audience, competitors, overall costs, state of the economy, and product market. Additionally, it would help if you emphasized the product value of your items over competitors.
Provide Realistic Yet Winning Product Descriptions
Avoid using fluff or any extravagant words as possible when writing product descriptions. It will be difficult initially, but once you learn how to describe your products correctly, you will find it rather satisfying than a chore. Just keep your product description short and simple yet carefully detailed.
Furthermore, don't forget to include in your description any discount, shipping option, and USPS express shipping time included in your business at the moment.
Use High-Quality Photo
Nothing is more appealing than aesthetic photos, so better invest in high specs camera and photo editing tools. However, do not limit your posts to product and service photos only. You can also include behind-the-scene photos, like preparing a package or sending a delivery, to show a more authentic image of your brand.
Offer Discount Bundles
You may think offering discounts and deals will lose you more money, but it is the opposite when done right. Aside from being an excellent marketing tool to attract customers, it is also a great idea to increase sales. Of course, people will find ways to save money, and there's nothing better than helping them achieve this. You can also extend your discounts to the shipping since many customers consider these as a factor in whether they will buy from a particular store or not. Some shipping services you can offer as complementary services are USPS priority mail express and USPS priority mail.
Control Shipping Cost Practically
Partnering with a shipping carrier will help you set reasonable shipping rates for your customer. The lowest you can offer, the bigger chance you can persuade a customer to purchase from your store despite your location. Furthermore, you can provide special shipping services at a low price or even free, like express mail, to accommodate your regular customers.
Stallion is your best bet if you are looking for a shipping partner that can help you double your profits through affordable rates. It is the leading Canadian shipping company offering the cheapest shipping rates at a faster delivery time, allowing you to compete with US sellers. Essentially, delivery times are only +1 day because they drive across the border six times per week without delay.
Give us a call today and get a quote.