Amazon FBA: What You Need to Know

There’s no denying that the U.S. is a populous country. With a staggering 332.9 million people comprising the population this year, nearly 90% of U.S. online shoppers have purchased through Amazon.

From picking, packing, and fulfillment to shipping your customer’s order out and any customer service in between, the Fulfillment by Amazon (FBA) service is here to simplify your job as an online seller.

What’s in it for Canadian eCommerce sellers?

Using Amazon FBA service increases your opportunity in the American eCommerce industry. According to a study, 98% of Amazon shoppers purchase on a daily or frequent basis, while 99% of users that buy a couple of times a week choose Amazon over its competitors.

It will be easy for you to work your way to success as you learn more about Amazon FBA USA and whether it fits your preference. Here are the reasons why you should try this service:

• Get up to a 30 to 50% boost in sales with FBA.                                                                                                                                                                                                                                                                                                                                                                     

Using the FBA service increases your SKU rate and sales. With that said, the Amazon Prime program, a paid subscription service, can largely contribute to the online seller’s whopping sales increase.

There were 150 million Amazon Prime members in 2020, wherein active Prime subscribers are more common than those who haven’t signed up. By using FBA, the members of the exclusive Amazon subscription get free two-day shipping on any Prime-eligible items, making them buy more products with a Prime checkmark.

This also includes all Amazon.com users who will receive free shipping rewards on eligible orders.

• Amazon FBA increases your opportunity to target your U.S. market.

Let’s face it: nearly everything is achievable with a few taps nowadays. Given Amazon is considered one the most popular shopping apps in the U.S, 150.6 million Amazon users have done their purchases using mobile devices (Statista, 2019).

That’s a large sum of numbers, don’t you think? That means people are generally a click away from purchasing your items in your Amazon store. 

Another study done by Feedvisor in 2019 for over 2,000 participants has discovered that 89% of shoppers are more likely to purchase on Amazon than on other eCommerce marketplaces. Given these two points, selling via Amazon will give you endless opportunities to reach your U.S. buyers.

Not only that, but Amazon also has programs that can help you as a seller to increase your sales and build consumer loyalty like FBA Subscribe & Save, FBA Small and Light, Multi-Channel Fulfillment, and FBA Export.

• There are available tools to level up your eCommerce management. 

With FBA, you’re not only open to programs that can help your eCommerce business, but you’ll also get access to services such as labelling, repackaging, product preparation, and Amazon’s partner carrier options.

Note: Take into consideration that the mentioned tools above are non-mandatory.

• Amazon’s customer support is there when you need one.

Two is better than one, which also works when running an online business! Amazon’s very own customer support can accommodate your needs when selling your items using FBA.

• No warehouse, no problem!

If you have no designated place to stock your inventory, Amazon FBA can also help you with that! Get access to unlimited storage space in their warehouse for an additional cost when you try FBA.

• Last but not the least, Stallion Express gives you access to HUGE savings.

According to a survey, 79.8% of Amazon users in the U.S. base their purchasing decision on low shipping rates. This means, you as an eCommerce seller can seize the opportunity of growing your sales through Amazon FBA delivery!

Below is the price list for our Amazon FBA service:

Expect affordable rates of up to 60% with the delivery process completed by UPS, Amazon’s partner carrier. But wait, it doesn’t end there! Here are the benefits you can reap when you try out Amazon FBA within your Stallion account:

• Get access to UPS U.S. using your unique address through our facility in the U.S.
• Be able to use your highly discounted UPS label from Amazon Seller Central

Quick tip: If you ship a large volume of Amazon FBA packages on a regular basis, fill out this form to find out whether you’re qualified for Stallion’s complimentary pickup service.

How We Can Help: Stallion’s Fulfillment by Amazon service

Amazon FBA is part of Stallion Express’ service catalogue that helps Canadian online sellers reach their potential U.S. customers through cost-effective shipping costs.

Kindly note that your shipments remain tax and duties-free as we take care of border clearance. Have your packages maintain a declared retail value of under $800 CAD and do not forget to include your ASIN in the description with as many details as possible.

How Stallion Express’ Amazon FBA Works

Step 1: Prepare a shipment plan on your Amazon Seller Central account to print a UPS label. 

This process will need a U.S. “Ship From” Address that you can get from your Stallion account. Be sure to select your region and branch.

How to find your nearest Stallion branch within your account:

1. Click your profile avatar at the top right part of your dashboard > proceed to the Settings tab
2. Once redirected to the Settings page, select the Your Branch tab > edit the Region > choose the Stallion branch address found in the Pickup Location

3. Click the Update button to save changes.

Step 2: Create a shipping label with Stallion to have your shipment delivered across the border.

This is where you’ll enter your shipment details—item description, ASIN if available, weight, dimensions, etc.

There are two ways to manage your labels:

1. Using the New Shipment Tab (for the single box)
2. Using the default template located on the Import tab

Step 3: Print the QR code label we use for scanning once it is complete. 

Attach the QR code label and your UPS label to your shipment.

Step 4: You can now drop off your ready-to-ship package at our locations.

We do not accept FBA shipments at our drop & go locations. Thus, this final step is not applicable unless referring to our Stallion branches.

To learn more about the ins and outs of FBA shipping, you may click on this detailed document for more information.

How to set up FBA to your Amazon account

Simply follow these steps when using FBA on your Amazon seller account:

1. For those who already have an existing Amazon Seller Central account, you may just add FBA to your account.

But if you’re selling on Amazon for the first time, try to set up an Amazon selling account before anything else.

2. You can add product listings one by one, in bulk, or by integrating Amazon’s API with your inventory management system.

3. Your items should be prepared properly, with the packaging and labeling of shipments intact. By making these a habit, you can assure your products are handled with care on their way to the fulfillment center to be easily accessible to buyers.

Visit Amazon Seller Central’s packaging & preparation requirements and also their shipping & routing requisites to learn more.

4. When sending your shipments to Amazon fulfillment centers, you must create your shipment plan and print shipment ID labels. Remember that your items are ready to be sold once received at the fulfillment center.

Don’t hesitate to enquire to our customer service representatives at [email protected] or give our toll-free number a ring at 877-863-7447 if you need further guidance on starting with Amazon FBA.

Diana Zheng

Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.