Amazon is one of the most used eCommerce websites in Canada. According to research, about 72% of Canadians use and shop from Amazon. Aside from multiple Amazon Canada delivery options, customers eye all the discounts, coupons, and other perks a store can offer.
On the other hand, social media is a tool that helps most businesses engage with customers, market their brand, and spread awareness. So, combining these platforms will give you a significant opportunity for your eCommerce venture.
If you want to learn more about how you can develop your online business on Amazon with the help of social media, this article might pique your interest. It is specially written for online sellers to understand how to maximize social media for their Amazon business. So, what are you waiting for? Have fun reading!
When we talk about consumer involvement, income, brand recognition, and customer service, social media offers a wide range of advantageous effects on business. There are about 34 million Canadians who use social media, so it is easier to connect and engage with your audience. It's also an excellent tool for analyzing how your competitors use social media to advance their businesses.
Canada's top social media sites include Facebook, Twitter, Pinterest, and Instagram. While there are plenty of reasons why people use these websites, you cannot overlook the number of entrepreneurs who market their brands using social media.
The process of merging eCommerce and social media is called Social Commerce. It is the most recent trend in eCommerce that blends social elements and business capabilities on a single platform, and people seem to enjoy it more.
Social media sites follow an algorithm that allows users to see everything related to their recent searches. Thus, customers don't have to switch from one platform to another to find the right items. The site will run its algorithm automatically, showing topics, videos, images, and posts you want to see.
If you sell on Amazon, you can always link your shop to any social media content you post to redirect customers to your Amazon store. Unfortunately, due to massive issues of spamming and scamming, customers are hesitant to click any links attached to social media sites.
So, how can you persuade your target audience to click the link and earn profit?
When selling products and services, you need to remain consistent and reliable. You must ensure that your customers can trust your brand. Furthermore, let them see how your products can help them in a certain way.
Don't forget to use hashtags and other keywords relevant to your product to make it easier for the target audience to find your products.
Regular posting can influence the social media platform's algorithm, ultimately attracting customers. How? The more often customers see your brand, the more likely they will be persuaded to test the products out. Using video content on your posts especially aids engagement. Online tools like VEED can assist with your video production.
The ideal number of content you can post daily varies depending on the social media sites. You can post one to five posts on Facebook. Meanwhile, Instagram allows you to post one to three pieces of content daily.
The power of social media allows you to connect to other people despite the distance. Thus, reaching customers from distant places wouldn't be a problem. Suppose you want to reach an audience from a specific location. In this case, social media sites like Facebook allow you to conduct targeted marketing through the settings.
You don't have to sell hard to establish online networks as long as you practice excellent selling etiquette and produce quality content. Furthermore, you should also consider engaging content and collaborating with other content creators to establish a presence on social media.
Social media is a cost-effective way of marketing. It is also more versatile than other marketing forms because you take advantage of various strategies, like targeted marketing.
Most Amazon shoppers also use social media, so it is easier to merge both platforms. Your strong presence on social media platforms, such as Twitter, Youtube, LinkedIn, Tiktok, Instagram, and Facebook, enables you to reach a broader set of audience. Furthermore, it helps you connect with potential customers, increase brand awareness, and establish a distinctive identity for your business.
Stallion Express is the perfect Amazon delivery service partner! As they are committed to serving Canadian sellers with outstanding shipping service, Stallion Express makes the shipping process simple. You don't have to clear customs or visit the post office to process the shipment. Thus, Stallion is the best shipping option for Amazon delivery across Canada.
The only thing you need to do is visit the website and create your own Stallion account. Once logged in, you can do multiple tasks inside the dashboard, including online store integration. You can streamline your Amazon store and automate the process for free!
The integration platform saves time and effort in managing the business because the features in your account allow you to edit multiple shipments, design and print shipping labels, personalize the shipping presets, and modify fulfillment notifications.
Additionally, being the top-notch shipping provider in Canada, Amazon delivery time* only takes 2-8 business days across Canada, 2-4 business days to the United States, and 4-12 business days internationally.
Amazon Prime delivery in Canada will be fast, cheap, and easy with the right shipping partner. You can also partner with Stallion to deliver your products to the Amazon fulfillment center US facility.
*Delivery time depends on the recipient's location.
Stay in touch with Stallion Express by getting updates and notifications by reading their blogs or checking your Stallion dashboard.
Aman looks after the content marketing department at Stallion Express. He is passionate about helping businesses grow by providing informative and up-to-date trends in the eCommerce industry. Outside the office, you can find him on the soccer field cheering on Real Madrid.
Read all posts written by Aman Chopra
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