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Canada to US Shipping: Establish Your Brand Across the Border

Diana Zheng
  •  
  •  
September 16, 2022

Establishing a brand is already a challenging task to keep up due to the rising number of businesses that open yearly. However, expanding across the border is a different thing. It requires more strength, better marketing techniques, and exceptional working strategy because you will face thousands of sellers in the United States and overseas. 

This Canada to US shipping guide can help you make your way and compete with other US sellers without breaking the bank. Leaf through this article and find out how!

Target Audience

Finding your target audience requires much work but should not be that complicated. You can divide your target audience into groups based on goals, location, hobbies, and more.

Making your company the clear choice for your customers' money, time, and trust encourages them to choose your brand above other providers of your goods or services. The primary point is to provide something that can make them more excited to open the parcel.

Competitors

How else can you expect to thrive in the industry if you are unaware of the genuine identities of the big players? Competitor research may help businesses enter the scene, generate a distinctive selling proposition, and create an effective business plan in a market where every brand vies for a small share of the pie.

Additionally, as you expand your brand across the border, the number of your competitors also increases. Knowing them beforehand eliminates their element of surprise. Whether they promise fast cross border shipping from Canada to US, the cheapest shipping rate, or an efficient shipping process when shipping goods, you can match their offer.

Brand Personality

Like people, brands project different personality features. What creates brand equity is the embodiment of a brand that appeals to customers' emotions. Large organizations are not the only ones that may benefit from brand personality; startups and small enterprises can also benefit from this branding tactic.

Before entering the market, decide on your basic principles and what motivates your brand. Emphasize your goals, areas of expertise, and relatability. The remainder of your brand identity will come together much more quickly if these serve as its cornerstone.

Business Name

Apart from enabling your customers to find you, they hold a different power in your business. Business names can evoke strong feelings. It can either be offensive or appealing. It can also impose a positive or negative image and a positive or negative following. Additionally, business names can include, exclude, and influence people. They can also inform and project a wholesome and unified image.

Furthermore, your business serves as your initial impression on customers. They either remember when they come across a sign with your name or do not. This is how entrepreneurs and investors will perceive you. Shareholders like to choose businesses based on their potential. However, some put more weight on qualitative aspects like marketing and selecting an appropriate name. The correct business name can also help you stand out to potential investors.

Color Scheme

Similar to your business name, your chosen color scheme will also reflect a positive or negative image. Colors have the power to draw our attention while evoking feelings and symbolic connections. For instance, many individuals connect red with threat or urgency, so many businesses choose red in marketing specials, and limited-time offers because it conveys a sense of urgency.

It is crucial to think about your target demographic and any cultural connotations that particular colors may have. The best way to choose to research the culture and your target audience is to ensure that you select the correct color scheme.

Logo

Your logo shows your identity and attracts potential customers to know your brand. However, the best part of having your logo is to set yourself apart from your competition. Customers can remember who you are and your business as they recognize your sign.

On the other hand, some businesses change their logos from time to time, especially if their company grows or reaches specific milestones. While this can be an excellent marketing strategy, customers are more accustomed to logos they have learned to love and acknowledge, so they also play a role in establishing brand loyalty.

Applications

Since we are now in the age of technology, manual processing is no longer efficient in running a business. For example, Stallion provides customers with a faster and more efficient way to manage orders without switching from one platform to another.

Second, it also partnered with AfterShip so they could track their parcel, ensuring it arrived safely at its destination. Simply put, apps are beneficial to you and your customers.

Partners

Collaborations are typical in business, and if you want to start one, you can begin by choosing a shipping carrier partner. You must understand the dilemma of people ordering overseas, especially with the transit time. Having a shipping company that can back you up during cross border shipment is something you should have.

If you still have not considered a company to ship from Canada to US, then you must check Stallion Express! It is the leading shipping option in Canada, partnering with hundreds of eCommerce sellers nationwide.

While the pricing can differ depending on the dimensional weight, shipping option (like priority mail or standard shipping), and distance, you can ship a package as low as CAD 5.00 in the shipping cost. They will process the shipment customs clearance at the Canada Border Services Agency to ensure that the goods do not violate the restricted and prohibited items policy. So, you do not have to process the customs form or go to the post office to ship your customer's package.

Key Takeaway

Since expansions can be complex, you can go a long way with determination, correct strategy, and the right people behind your business. Focus on your business and let Stallion worry when you are shipping goods.Follow Stallion's social media sites on facebook.com/ShipStallionExpress or instagram.com/shipstallion to know more about Stallion Express! You may also view our website or contact our customer service and ship from Canada to US.

Get started today! Ship faster, smarter, cheaper with Stallion.

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Written by Diana Zheng

Diana leads the growth marketing initiatives at Stallion Express. As a personal trainer turned digital marketer, Diana is obsessed with equipping eCommerce entrepreneurs with everything they need to scale their online businesses. You can catch her doing yoga or hitting the tennis courts in her spare time.

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