Unfortunately, cart abandonment is still one of the challenges most Canadian sellers face. This situation can be frustrating, especially if you know that your products are worth every penny. However, product quality is not the only reason for cart abandonment.
This article will share some techniques for preventing cart abandonments and offering express shipping in Canada without overspending. Scroll now!
Simply, cart abandonment means when Canadian customers place goods in their online shopping cart but do not complete the transaction and the checkout process. Your business loses revenue each time a customer clicks the exit button instead of the "Complete Order" one.
While there are plenty of causes for cart abandonment, you have some ways to prevent this from happening.
One of the primary reasons for cart abandonment is the complicated checkout process. Every time you add a step and form field in the process, the shopper's ability to complete payment slows down and becomes more challenging. Since buyers prefer straightforward and convenient processes, any additional steps negatively affect customer experience.
Customers do not appreciate any surprise. So, be upfront with the fees. If you want to lower the cart abandonment rate, properly display any charges incurred in the shipment before the customer clicks the "pay now" option, including the shipping cost. Don't forget to advertise free shipping, gift cards, and other discounts if available over a specific amount or event.
Another specific reason why customers do not checkout their orders is due to security concerns. You need to protect your eCommerce store from some security threats and issues. Hacking, misuse of personal information, financial theft, phishing and scam attacks, and credit card fraud are some problems you need to monitor closely.
Conversion rates are significantly and measurably influenced by website performance. For example, research has consistently demonstrated that a fast page speed will increase conversation rates, making users more likely to complete web page transactions if it loads quickly.
Whether we like it or not, returns are inevitable. But they are not always turn out negative. Return policies do not only prevent cart abandonment but can also increase customer retention.
In fact, a favorable return policy might improve customer loyalty rates. Shoppers are more likely to make another purchase if they have a positive return experience. In addition, online shops have a higher percentage to grow revenue if they have at least 40% of recurring customers.
Getting a shipping provider with an outstanding return policy is best to ensure you can reach your customers' expectations.
When a customer does not see their preferred payment method, there is no other option but to leave the checkout process and find an online store to accommodate their desired payment process. Thus, businesses can avoid cart abandonment by offering several payment options across various providers.
Customers prefer shops that can deliver their goods as timely as possible. While shipping and delivery time is out of your control, you can still alter its negative impact. For example, you can partner with a carrier that can provide you with a reasonable transit time.
On the other hand, offering express shipping is also an excellent idea to attract customers. You may ask the same question, "How fast is express shipping in Canada?" While shipping companies have different answers to this question, the average delivery time for an expedited parcel to reach the delivery address would be from one business day to a week*.
*Transit time varies depending on the location.
While the most common shipping option that most Canadian customers choose is standard shipping, it wouldn't hurt your business to offer more than one shipping service. You can also put variations to your options, like economy and overnight shipping.
Give your customers the freedom to choose which shipping service matches their needs to ensure customer satisfaction and prevent them from leaving during the checkout process.
If you want to limit cart abandonment, go for a shipping provider that will not just send your packages to the delivery address. Instead, choose a company that can help you develop your brand and satisfy customers.
Why don't you consider Stallion if you do not have a shipping partner to work with? They are a one-stop shop for online sellers who want to grow their business worldwide.
Working hand-in-hand with reputable shipping companies makes it easier for them to maintain the best shipping service for eCommerce. Thus, you can easily compete with other sellers in Canada, the United States, and anywhere in the world.
In addition to their outstanding eCommerce shipping services, they provide the most efficient and straightforward process. Create a shipment, choose the most suitable shipping option, add credits, pay the necessary shipping fees, and drop off* the package at the nearest Stallion branch.
*You can reach customer service if you wish to schedule a pickup.
Once Stallion receives the parcel, they will sort them accordingly and deliver them to the partner couriers for final delivery. Finally, Stallion Express will complete customs clearance at the border for US and international shipping on your behalf.
Additionally, users have the opportunity to integrate their online shop, book returns*, and get shipping protection.
*RETURNS are only available to Canada and US shipping due to the complexity and expensive costs when shipping internationally.
While cart abandonment is a common issue in the logistics industry, you can prevent it from happening to your business.
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Aman looks after the content marketing department at Stallion Express. He is passionate about helping businesses grow by providing informative and up-to-date trends in the eCommerce industry. Outside the office, you can find him on the soccer field cheering on Real Madrid.
Read all posts written by Aman Chopra
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